2017 Finalists
People’s Choice Award *
Mohamad Ali Beydoun

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Company Description:
L'ART-QUI-TECTE is a brand activation agency that strives to bring innovative visions to life. They plan, design, and create all that is required for a brand to succeed – the digital and the physical. They improve established businesses, accelerate start-ups and breed disruptive innovations that create new markets in a competitive world.

Entrepreneur Biography:
Mohamad Beydoun is a Lebanese entrepreneur recognized for his design work and innovative concept creation. He founded L’ART-QUITECTE in 2012, a consultancy firm that today successfully delivers architecture, integrated communication, and brand activation services in Lebanon, Dubai & London. The success of L’ART-QUI- TECTE allowed Mohamad to expand and establish in late 2015, an advertising and PR agency in Lebanon. In 2016, he launched his greatest project, Lebanon 2040, a nonprofit organization dedicated to the development and improvement of Lebanon. Lebanon 2040 first prototype is "Joint Beirut", with more Joints to open in the following couple of years. The main purpose of Joint is to create a sustainable environment in the middle of the city, where Beydoun’s offices and 9 other restaurants will experience the concept of working in an eco-friendly and a sustainable environment.

He particularly shined in the Food and Beverage industry as he is a partner/founder of various restaurants located Beirut and Mount Lebanon.

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